How to win the expectations game in customer care

The customer, so the saying goes, is always right—and these days it’s increasingly evident that customers don’t hesitate to flaunt their power. Assisted by technology, they wield unprecedented influence over the purchase of goods and services, as well as the ongoing care from the companies that offer them. Customers want service now: experiences marked by […]

Uganda – Fixed Broadband, Digital Economy and Digital Media – Statistics and Analyses

Uganda was one of the first countries in sub-Saharan Africa to be connected to the internet. Being landlocked, the country depended entirely on satellites for its international connectivity until 2009 when several international submarine fibre optic cables landed on the African east coast. Uganda was then connected via a national fibre backbone extending to its […]

Social media marketing

Each year, to get an idea of the trends that will have the most impact in the year ahead, we ask Smart Insights readers to select the ONE marketing activity that they think will give their business the biggest incremental uplift in leads and sales in 2017 (or their clients if they work for an […]