How to win the expectations game in customer care

The customer, so the saying goes, is always right—and these days it’s increasingly evident that customers don’t hesitate to flaunt their power. Assisted by technology, they wield unprecedented influence over the purchase of goods and services, as well as the ongoing care from the companies that offer them. Customers want service now: experiences marked by […]

Uganda – Fixed Broadband, Digital Economy and Digital Media – Statistics and Analyses

Uganda was one of the first countries in sub-Saharan Africa to be connected to the internet. Being landlocked, the country depended entirely on satellites for its international connectivity until 2009 when several international submarine fibre optic cables landed on the African east coast. Uganda was then connected via a national fibre backbone extending to its […]

Digital Marketing

What is Digital Marketing? The promotion and advertisement of businesses (products or services) and their brands using digital media or technologies mainly on the internet is called digital marketing. Digital media includes websites, social media (Facebook, Instagram, Twitter, Snapchat, etc.), radio, television and mobile devices. Billboards and transit signs are also considered as digital media – […]