Over 50 delegates from Uganda Marketers Society attended the 4th edition of the joint African Marketing Confederation (AMC) and Technology Information Confederation Africa (TICON Africa) conferences, held in Accra, Ghana in August 2025. The event was officially opened by Ghana’s Deputy Minister of Communication, Digital Technology and Innovations, Hon. Mohammed Adam Sukparu, who underscored the urgent need for every professional—regardless of their function—to develop fluency in the dynamic areas of marketing and technology-led transformation.
This year’s conference was held under the theme “Thriving in Africa’s Evolving Markets: Trust, Trends & Technology.” It focused on practical insights, real-world challenges, and emerging developments shaping the future of marketing across the continent.
AMC, a Pan-African marketing body, continues to expand its global reach through strategic collaborations. A key highlight this year was the launch of the World Marketing Council, co-founded with the European Marketing Confederation and the Asia Marketing Federation. Together, these three bodies represent marketing organisations in over 40 countries worldwide.
Mr. Gilbert Abeiku Aggrey, representing the Ghana Tourism Authority, expressed pride in Ghana hosting the joint gathering, stating “Ghana is an experience, not just a destination.”
The conference concluded with the announcement of the 2025 African Marketing Confederation (AMC) Awards during a glittering gala dinner with Uganda Waragi and Stanbic Bank for winning brand of the year (Gold) and best cause related campaign of the year (Bronze( respectively) making Uganda proud. This year’s award winners were selected by an independent judging panel from more than 60 entries received from 16 member countries across Africa.
Here are the rest of the 2025 AMC Awards winners in the respective categories:
Best Cause-Related Campaign of the Year:
Gold: Mastercard – “Sails of Change”
Silver: EABL (East African Breweries Limited) – “Project Rudisha”
Bronze: Stanbic Bank – “Battle of champions”
Best Social Media Campaign of the Year:
Gold: Uganda Waragi – “Arresting Attention”
Silver: Johnnie Walker – “Bringing the Striding Man to Life”
Bronze: Stanbic Bank – “Cash Back”
Best Not-For-Profit/Public Sector Campaign:
Gold: Malaria No More – “Change the Story”
Silver: World Vision – “End Child Marriage and All Forms of Abuse”
Bronze: The Ethiopian Ministry of Health and Blood Bank – “The Incredible Generation”
Best Tourism & Destination Marketing Campaign:
Gold: Zambia Tourism Agency – “Visit Zambia”
Silver: Old Mutual – “Green Frames”
Bronze: Sunseekers Tours – “Cruise Tourism Development for Ghana”
Best Use of Local Insights Campaign:
Gold: Cadbury’s – “Give A Generous Voice to Storytime”
Silver: Tusker Lager – “Stitched with Cheer”
Bronze: Captain Morgan – “Captain Morgan – Bring Out Your Spice”
Most Effective Campaign:
Gold: Uganda Waragi – “From Limited Edition to Limitless Icon”
Silver: Safaricom Ethiopia – “One Move Away Campaign – Road To 10 million Subscribers”
Bronze: Manyatta Cider – “A New Kind of Homecoming”
Campaign Of the Year:
Winner: Cadbury’s – “Give A Generous Voice to Storytime”
Brand Of the Year:
Winner: Uganda Waragi
